Buyer’s Guide

This area gives prospective purchasers of the Triumph Stag an insight on what to pay for cars and the things to watch out for when buying.

The youngest Stags are now forty plus years old so unless you are buying a project vehicle the old maxim of buying the best you can afford still holds true if you are intent on keeping overall expenditure down.

Please remember you do not have to own a Stag to be a member of the Stag Owners Club – in fact joining the club before buying is actively encouraged as you will meet up with your local area club members and gain access to the clubs technical section.

Buyers Guide

The Triumph Stag was launched in 1970 with 25,939 examples being made during its 7 year production run, of which 17,819 were UK registered. Having gained a bad reputation for reliability in its early life those issues have been addressed and fixes implemented for the vast majority of Stags.

Please click on the image to link to Classic & Sports Car Buyers Guide.

The Stag concept was inspired by its only real rival at the time – the Mercedes 280SL which was nearly twice the price of a fully equipped Stag.

Today a Triumph Stag with its problems resolved, stylish looks, four seats and burbling V8 soundtrack is an extremely desirable classic capable of everyday use.  Little wonder therefore that it enjoys a good survival rate with 5,757 currently being licensed for the road and a further 2,532 on SORN according to the latest DVLA data, (Q2 2020), making for a survival rate of 46.5% – excluding those that are to be found overseas.

With the youngest Stags now being more than 40 years old it is as well to know what to look for and how much to budget.

Triumph Stag – Undervalued 70’s Classic

The Triumph Stag is rare breed of classic car – a genuine four seat convertible that is practical, stylish, desirable and perhaps most importantly affordable. With a strong following from the trade and supporting specialists together with the largest single model classic car club in the UK the Stag is in the enviable position of having a great network for support, technical assistance and for obtaining replacement parts.

Click on image to follow link. The Stag is listed at item 11.

A survival rate of 46.51% of those registered for our roads ensures that there is always a plentiful supply on sale at any given time. That availability and its now undeserved reputation for poor reliability, has helped to keep prices from sky rocketing. However 2020 coincided with the 50 year anniversary of its launch and the press and the trade are now aware that there are fixes for all of the issues that originally plagued the Stag on its introduction. Furthermore its now extremely likely that most fixes will have already been undertaken by owners and that in consequence a well sorted Stag is reliable and a delight to drive and own.

The Triumph Stag therefore represents something of a bargain at the moment – an undervalued classic of the 70’s.